Welcome to KERA Softwear! My name is Epp and I am passionate about making beautiful functional fashion accessories for women and kids.

Crafting has been a dear hobby for me for years. I have been knitting and crocheting since I was a child. However, it started to take a more serious nature for me a few years ago, when I decided to open an Etsy store and make it a playful business beside my day job as a translator. I immensely enjoy designing functional and feminine fashion accessories to balance the time I spend behind the blinking computer screen, converting things from one language into another. I started by selling handmade clutch bags and wristlet purses, but over the past few years, my selection has significantly increased and now includes hand-knitted shawls, scarves and fingerless gloves, bridal accessories, bridesmaid clutches and silk sash belts, as well as 'mommy and me' sets of accessories as the product line I have launched most recently.

For my passion for handicrafts I have to thank my late grandmother Elisabeth who first introduced me the endless possibilities of the versatile art of crochet when I was a child. She herself was a skilled crocheter, creating beautiful and meticulously realized garments and fashion accessories. Using the very limited selection of materials available at the time behind the Iron Curtain, she was able to turn simple cotton threads and dull-looking lambswool yarns into intricate cardigans and clutch bags etc. I have started to see it as my mission to bring her legacy to the next level, taking advantage of my access to the endless variety of inspiring high quality materials and using the cream of them to create exquisite luxury items, such as clutch bags and purses, hand-knitted lace shawls, scarves and fingerless gloves. As a tribute to my beautiful grandmother and the remembrance of the past, I am still using her size 3 crochet hook for many of my projects, with Czechoslovakia written on its side. This “lucky needle” travels with me everywhere I go.

I mostly find my inspiration from nature, its infinite variety of colours, patterns, shapes and textures. No matter how crazy and out-of-this-world designs you may create, you can rest assured the shapes and shades already exist somewhere in the nature. My surrounding environment is a constant source of inspiration to me. However, my greatest joy comes from my little “crew*: my husband Kristjan and our two adorable children, son Uku, 3, and daughter Ada, 1. Although it often feels that they all have mastered their own special ways to keep my mind off my crafting business, it is them who I see as my greatest source of inspiration and motivation. There is so much blessing and happiness in my life, and I truly hope that my products also exude some of this positive energy and the joy I have felt when creating them, which carries on to all the beautiful people wearing them all over the world.

For more information about my life, thoughts and working process, please also visit the blog section of my website at www.kerasoftwear.com.

Thank you so much for stopping by and reading this!

Epp Aareleid

Photo: Kristian Kruuser

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